🌟 Women Love Tech

A micro-learning accessibility system designed to build confidence, reduce overwhelm, and embed inclusive design into everyday workflows

Role
UX Designer & Researcher

Duration
12 weeks

Tools
Figma

🌱 Introduction

When I discovered Women Love Tech and its mission to support women in building careers in STEM, it immediately felt aligned with my values.

This project became an opportunity to explore how UX can support not just learning—but confidence, direction, and belonging.

I wanted to design an experience that helps users move from feeling uncertain and overwhelmed… to feeling capable, supported, and excited about their future in tech.

🌼 Overview

How might we redesign the Women Love Tech platform to better empower and motivate women in STEM, while also fostering a strong sense of community?

Many aspiring learners faced challenges such as:

  • Not knowing where to start
  • Feeling overwhelmed by too many course options
  • Uncertainty around cost and value
  • Lack of connection to others on the same journey

This created friction at the exact moment users were trying to take a step forward.

👀 The Problem

How might we redesign the Me Plus More platform to better support students with disabilities in building independence, through an experience that is accessible, motivating, and easy to navigate?

Many learning platforms unintentionally create barriers through:

  • Cognitive overload
  • Complex navigation
  • Overstimulating interfaces
  • One-size-fits-all learning experiences

This creates friction at the exact moment users need clarity and support.

🔭 The Process

Using the Double Diamond approach, I focused on understanding users deeply—their motivations, fears, and decision-making behaviours.

Research methods included:

  • Stakeholder interviews
  • Affinity mapping
  • Competitor analysis
  • 1:1 user interviews (women aged 18–38)

  • Usability testing

💬 Stakeholder Insight

Through interviewing founder Robyn Foyster, a clear vision emerged:

“My goal is to empower women in STEM.”

This became a guiding principle throughout the project—ensuring every design decision supported empowerment, not just conversion.

🔍 User Research Insights

Across 13 user interviews, a consistent story emerged:

Users wanted to transition into tech—but felt stuck in the “where do I begin?” phase.

Key motivations included:

  • Higher income opportunities
  • Remote and flexible work
  • Career growth and stability

But key barriers included:

  • Too many choices → decision paralysis
  • Uncertainty around course credibility
  • Financial hesitation

Many users also expressed a strong preference for:

  • Self-paced learning
  • Recognised and trusted providers
  • Flexible payment options (e.g. study now, pay later)

💫 Key Insights

  1. Credibility builds trust
    Users need reassurance that courses will lead to real outcomes

  2. Financial flexibility reduces friction
    Payment options can be the deciding factor in enrolment

  3. Choice needs structure
    Too many options without guidance leads to overwhelm

  4. Community matters
    Users want to feel connected to others on the same path

👩🏻‍💻 Designing for a Real User

To ground the experience, I created a persona:

Career Change Kim

“I want to change careers and earn more in tech. My friends are doing it, but I don’t know where to start.”

Kim represents users who are motivated, but need clarity, reassurance, and support to take action.

🗺️ User Journey & Opportunities

Mapping Kim’s journey revealed key drop-off points:

  • Browsing courses without clear direction
  • Feeling unsure which course is “right”
  • Hesitation at the payment stage
  • Lack of ongoing engagement after enrolment

This highlighted opportunities to:

  • Guide users toward relevant courses
  • Simplify decision-making
  • Reduce friction at checkout
  • Build connection through community features

🎬 Experience Vision

A future-state storyboard explored a more supportive journey:

  • Discovering courses with clear pathways
  • Feeling reassured through social proof and testimonials
  • Enrolling with flexible payment options
  • Engaging with a community of peers

The goal was to transform the experience from overwhelming → empowering.

✏️ Ideation & Exploration

Through sketching and Crazy 8’s ideation, I explored multiple approaches to:

  • Course discovery
  • Enrolment flows
  • Payment experiences
  • Community integration

A key shift was designing beyond a simple “course platform” into a more holistic ecosystem.

🎮 Key Experience Features

Guided Course Discovery
Helping users find relevant courses based on their goals and interests

Flexible Payment Options
Simple, transparent payment flows with options like instalments

Saved & Favourited Courses
Allowing users to explore without pressure and return later

Community Forum
A space for users to connect, share work, and support each other

Related Content & Pathways

Linking articles, courses, and career pathways to reduce decision fatigue

🔄 User Flow & Structure

A clear user flow was designed to support:

  • Course selection
  • Enrolment
  • Payment plan selection

The goal was to keep this process simple, predictable, and low-friction—especially at the point of commitment.

🧪 Prototyping & Iteration

I began with low-fidelity paper prototypes to test key flows:

  • Homepage
  • Course selection
  • Course modules
  • Payment experience

These were iterated into digital wireframes and an interactive prototype in Figma.

💻 Final Design

The final prototype brings together:

  • Clear, structured navigation
  • Simplified enrolment flow
  • Flexible payment options
  • Community-driven features

Design decisions focused on reducing overwhelm while increasing confidence and motivation.

🌱 Key Learnings

This project reinforced the importance of deeply understanding user behaviour.

One of the most impactful insights:

If flexible payment options weren’t available, many users simply wouldn’t enrol.

Accessibility isn’t just about UI, it’s also about financial and emotional accessibility.

🔍 Reflections & Next Steps

Future improvements could include:

  • Membership models with discounted courses
  • Clear pricing tiers for members vs non-members
  • A dedicated job forum to support career outcomes
  • Stronger linking between content, courses, and career paths

🔑 Why This Project Matters

This project sits at the intersection of accessibility, education, and empowerment.

It highlights how UX can support not just usability, but life transitions.

As a designer, I care deeply about creating experiences that help people move forward, especially when they feel stuck or unsure.

⭐️ Final Thoughts

Women Love Tech showed me that good design doesn’t just provide options, it provides direction.

When users feel supported, informed, and financially, they’re far more likely to take that first step into something new.